Associate Manager, iTero Training
Day in the Life
Ben Lin, Associate Manager, iTero Training, China
As a market leader, Align Technology’s cutting-edge technology provides me, as an employee, the opportunity to help change people’s lives through a better smile. In my role, I provide product training to our customers – primarily dentists and dental assistants – to demonstrate how the iTero scanner can help them develop and further expand their practices. As a professional trainer prior to joining Align, I thought the training program at Align would be no different from any other. I have discovered, however, that customer training here is just as innovative as our products. For example, Align uses virtual classroom training for its iTero intraoral scanner. We make full use of the digital technology available today to assist doctors in implementing iTero scanners in their practices. Hearing about our customers’ positive experiences encourages me that this is an effective platform for training.
With increased business growth, my role has expanded from regional marketing activities to supporting dental labs as well. I have opportunities to understand the industry, interact with our customers and help the business grow. I love sharing our technology, products and new developments which are impacting everyday dentistry with our customers, and enabling them to help others achieve a better smile.
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